NAZ - is an Azerbaijani fashion house founded by Farida Mammadova in 2016.Driven by years of experience within design, as well as a passion for sketching and pretties lies behind of all what we have today.Since her early ages, Farida loved drawing and sketching and even created ones for herself, family members and friends what in future gave impetus to start her own workshop and boutique thus producing clothes for every single person who appreciates art, beauty and individuality.Having degree in Economy she is continuing her education at School of Fashion and Design in London. The brand name was inspired by mother’s love to her little daughter Nazli and at the same time along with the production of women’s clothes it embreathed her in the creation of garments for girls aged 2-14 within the project “ Family Look ”. Having opened the first boutique in April, 2016 with its capsule collection NAZ took a step to the world of fashion and this step is towards success.Naz is luxury sartorial feminine style, emphasizing the female figure and at the same time comfortable and easy. The next step to be recognized and show its identity was its debut show during Mercedes-Benz Fashion Week September 2017 at Zorlu Center on September 15,2017 in Istanbul/Turkey and this time it comes with its stylish , exquisite, luxury and vibrant Fusion collection “ NAZ by Rufat Ismayil”. The main workshop is in Baku, Azerbaijan with additional workshop in Istanbul, Turkey. Naz collection is represented in its main store in Baku, Azerbaijan as well as in two multistores in Istanbul, Turkey. Besides Naz has a lot of private clients in Doha, Qatar and Dubai, UAE. The founder of the brand, Farida Mammadova, having created this label would like to show that there are a number of successful designers in Azerbaijan, in whose works one can see the beauty, dress sense and creativeness. To be in a rightful place among the celebrated labels by its own distinguished style and image is a main goal of NAZ.


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